How Much Does Noom Cost?

Last Updated on October 20, 2024
Written by CPA Alec Pow | Content Reviewed by CFA Alexander Popinker

Noom has quickly become one of the most popular weight loss programs, with over 50 million users worldwide. But with so many options, premium features, and promotional offers, understanding Noom’s complete pricing structure can be confusing.

In this guide, we will go ovedr Noom’s subscription plans in detail, look at insider strategies for saving money, compare pricing to competitors, and evaluate if Noom is worth the investment for your health and wellness goals.

Article Insights

• Noom offers monthly ($59), annual ($199), and custom goal-based plans to suit different needs and budgets.
• An annual subscription represents over 40% savings compared to month-to-month billing.
• Noom delivers personalized coaching, interactive lessons, progress tracking and support groups.
• Noom costs more than basic calorie counters but focuses on psychology for sustainable change.
• Take advantage of intro deals, holiday sales, and buying annually or in bulk to save on Noom.
• Fully commit to Noom’s lessons and coaching to get your money’s worth from the subscription.
• Noom can be worth investing in if the psychology-based approach fits your learning style and motivation needs.

How Much Does Noom Cost?

Noom provides multiple options when signing up for their program:

• Monthly: This auto-renewing plan bills $59 per month until you cancel your subscription. It allows flexibility but comes at a higher per-month cost.
• Annual: Pay one lump sum of $199 upfront for an annual subscription. This shakes out to just $16.58 per month, representing over 40% in savings compared to monthly billing.
• Custom: During sign-up, Noom also offers goal-based plans like “Healthy Weight” and “Diabetes Prevention” for very specific needs. These can range from $129-$324 depending on the duration and features included.

No matter which subscription you choose, you’ll have full access to Noom’s food logging app and personal health coach. But the annual plan or custom options are smarter ways to save versus paying month-to-month.

Noom 14-Day Free Trial

Before committing, you can try Noom for free for 14 days. This lets you test the app and program before pay. Just be sure to cancel within the 14 days if you don’t want to continue.

According to Good Housekeeping, Noom offers several pricing options starting at $60 per month for a one-month auto-renewing plan. The prices decrease with longer commitments, with a 12-month plan costing around $199, which averages to just over $16 per month.

In detail, Noom’s pricing structure includes a variety of plans: the two-month auto-renewing plan is priced at $119, the three-month plan at $149, and the four-month plan at $159. As noted by Noom’s official blog, most users tend to start with a four-month subscription, which costs about $42.25 per month when billed upfront.

Another source, Healthline, confirms similar pricing details. They mention that the monthly auto-renewing plan costs $70, while the two-month plan is available for $129 and the three-month plan for $159. The annual auto-renewing plan is priced at $209, providing the best value for long-term users.

Additionally, users on Reddit have shared their experiences with promotional offers, noting that they were able to secure discounts or reduced rates by contacting customer support or during special promotions. Some reported getting a full year for around $115 after applying promotional codes or discounts.

What You Get for the Price

When you sign up for Noom, a standard subscription includes:

• Access to the Noom app for food, weight, and activity tracking.
• An interactive, personalized weight loss plan and calorie budget.
• One-on-one coaching with your Goal Specialist via chat or phone.
• Daily “micro lessons” on nutrition, psychology, fitness tips and more.
• A support group of other Noom users for motivation and knowledge sharing.
• Exercise and food logging with a comprehensive database for tracking.
• Progress dashboards to monitor your weight, measurements, and habits over time.

Noom focuses more on sustainable habit change than just calorie counting. So you won’t get detailed meal plans and recipes, but rather the knowledge to build healthy habits tailored to you.

You might also like our articles on the cost of Red Mountain weight loss, SOTA weight loss, or Weight Watchers.

Noom vs Its Competition

How does Noom’s pricing compare to popular weight loss competitors like WW (formerly Weight Watchers), MyFitnessPal, and Fitbit Premium?

Program	Monthly Cost	Annual Cost
Noom	$59	$199
WW Digital	$22.95	$274
WW Digital + Workshops	$54.95	$660
MyFitnessPal	Free or $19.99/month	$79.99
Fitbit Premium	$9.99	$79.99

While Noom sits at the higher end for monthly plans, its annual pricing becomes comparable if not cheaper than many rivals. Noom also emphasizes personalized coaching and psychology which sets it apart from apps focused solely on calorie counting like MyFitnessPal.

“Noom really helped me understand my relationship with food versus just telling me what to eat,” says Lisa F., Noom user.

Tips for Saving on Noom’s Price

Here are some insider strategies to lower the cost of Noom:

• Choose the annual plan for the biggest discount at 40% off monthly pricing.
• Take advantage of introductory specials like 2 weeks free or your first month for only $20. Sign up during a promo period.
• Look out for holiday sales around Black Friday and New Year’s when Noom runs specials.
• See if your health insurance offers reimbursement for weight loss programs.
• Use a flexible spending (FSA) or health savings account (HSA) to pay pre-tax.
• Get a “buddy discount” when you and a friend sign up together.
• Pay with a credit card that earns cash back on subscription services.
• Consider Noom group rates if signing up for your whole family or organization.

With a combination of these savings, you could potentially unlock Noom for as low as $100-150 for the year!

Hidden or Additional Fees

Aside from the upfront subscription cost, Noom does not charge any mandatory extra fees. However, users can access premium add-ons for an additional cost:

• Custom meal plans: Individualized meal plans tailored to your dietary needs and restrictions cost extra. Pricing starts at $44 per week.
• Live classes: Noom offers virtual cooking demos, workout classes, mindfulness sessions and more for around $20 per class.
• Additional coaching: For more 1-on-1 time with your Goal Specialist, extra coaching is $40 per 30-minute session.
• Wearable integration: Connecting wearable devices like Fitbit or Apple Watch to Noom costs $8-12 per month depending on the device.

Taxes may also need to be added to the base price depending on your location. And early cancellation fees apply if you cancel after the 14-day trial before your subscription term ends. But no mandatory hidden charges exist.

Noom Users Share Their Thoughts

According to Noom customer reviews, most users feel the program delivers results, especially when committing to the lessons and coaching guidance fully:

“I lost 32 pounds with Noom. For me, it’s worth the monthly investment to have the coaching support and stay motivated.”

“As a diabetic, the additional cost for custom meal plans was 100% worth it. I was able to lower my A1C levels thanks to my coach’s help.”

“Noom is a bit pricier than just counting calories on my own. But the psychology-based learning has helped shift my overall mindset around food and health.”

While some users dislike the mandatory subscription, most agree Noom can provide value if you stick with the program long enough to change your habits.

Is Noom Worth the Cost?

So is Noom worth paying for? Here are some factors to consider when weighing the value:

The type of learner you are – Noom is ideal if you prefer interactive learning modules along with coaching support rather than just calorie counting. But if you already have healthy habits down, the lessons may seem unnecessary.

Your budget – Due to the recurring subscription, the monthly cost can be hard to justify long-term for some budgets. This makes the annual plan or initial special offers smarter choices cost-wise.

Your level of commitment – To get results that warrant the price, you must fully engage with Noom’s program and coaching consistently. Trying Noom for only a month or two likely won’t lead to lasting change.

Your motivation style – Noom is worthwhile if you succeed with accountability partners, online communities, and expert guidance. But more self-driven users may not need as much hand-holding.

At the end of the day, Noom can be worth investing in if you take advantage of the psychology-based coaching, interactive lessons, and community support. The subscription approach also motivates continual engagement. Just be realistic about the time and work required to get your money’s worth.

Cost Breakdown Examples

To better understand how Noom’s pricing shakes out, let’s look at some real-world examples and cost breakdown scenarios:

Monthly Subscription

• Lucy signs up for Noom’s month-to-month plan at $59 per month.
  • She stays committed to Noom for 6 months, paying $59 each month.
  • Lucy’s total cost is $354 for 6 months.

Annual Subscription

• Mark pays $199 upfront for an annual Noom subscription.
  • Over 12 months, this shakes out to $16.58 per month.
  • Mark’s total cost is $199 for the whole year.

Introductory Offer + Annual

• Jen takes advantage of a New Year’s deal for $20 off her first month.
  • She then opts for the annual plan at $199.
  • Jen pays $179 total for the first year.

As you can see, annual subscriptions combined with introductory specials are the most cost-effective way to use Noom long-term. Monthly plans may make sense for initial trial purposes only.

Expert Tips

We asked nutrition and weight loss experts to share their best tips on maximizing Noom’s value based on the pricing:

“Take the assessment quiz honestly so Noom can customize the program specifically for you,” says registered dietitian Sarah L. of Nutrition All-Stars.

“Take advantage of the 1-on-1 coaching sessions – they’re available for a reason so use them!” advises personal trainer Marc J. of No Excuses Fitness.

“Pair Noom with another fitness app like Fitbit to get a complete overview of your nutrition, activity, sleep and more,” recommends holistic wellness coach Jenna K. of Peaceful Balance.

Following expert guidance can help ensure you squeeze all the value from your Noom investment based on your health goals.

Frequently Asked Questions About Noom’s Pricing

How much does Noom cost per month when you sign up annually?

Noom costs $199 per year when paid annually upfront. Across 12 months, this equates to approximately $16.58 per month.

Does Noom offer any discounts for signing up?

Yes, Noom often provides discounts like 2 weeks free or $20 off your first month when signing up during a special promo period. These deals make it cheaper to try Noom initially.

What happens when you cancel Noom – are there refunds?

If you cancel within the first 2 weeks, Noom provides a full refund. After 2 weeks, you can receive a partial refund based on the unused portion of your subscription. Reach out to their support team for help.

Is there a way to use Noom for free?

Noom offers a 14-day free trial to give their program a test run. Some users have reported extending the trial, but full access requires a paid subscription. So take advantage of the free trial before deciding.

Can you pay for Noom in installments rather than all at once?

No, Noom currently does not offer installment plans – subscriptions must be paid monthly or annually upfront. If the lump sum is unaffordable, the monthly plan may be better from a cash flow perspective.